E commerce Promotion
E commerce promotion is a method of advertising in order to promote the businesses products. Without advertising your E commerce business wouldn't be noticed. Increases the number of sales and the public's awareness on the E commerce business. Without promotion methods no one will hear of your business. In this blog I will be discussing how organisations promote their business using E commerce.
The business I will be suggesting is "Youyou Cookies". We can promote this business with advertisement of cookies all over the net showing exactly what ingredients are in it as we need to highlight the flavors. Youyou cookies advertises free samples in order to try out the cookies before you purchase it so the customers will know how good it tastes before they buy it.
Promotional methods
Search engines, Meta tags, search results listing
Search engines is A programme that searches and identifies items in a database triggered from keywords or characters from the user. It's mostly used for finding sites on the World wide Web.
Google is the mostly commonly used search engine in the world. Yahoo is another well globally known search engine which a lot of users use. Ask is also very well globally known. Most people around the globe use these 3 search engines. An example of when a search engine is used is when I search up "Amazon" on Google the first link I see is the actual Amazon page.
The purpose of Meta tags are for people to see
results for what they typed up. Meta tags are used for providing information
about the Web page. Unlike HTML tags meta tags don’t affect how the page looks
like. For example if I search up Virgin on Google there will be meta tags showing you where to go. Meta tags contain the name of the business on the search engine which will be simple to catch.
Meta tags make your site much easier to find on search engines such as Google which is an advantage for your E-commerce business as they'll be able to find for example "Amazon" can be found very easily due to the meta tags the website contains. It's an advantage to use search engines for your website because you'll be able to observe it instantly and more at ease. This is because millions of people use search engines such as Google so if my E commerce business comes up on Google it's very likely a lot of people will tend to see it. The disadvantages is the ads that may come on top or other websites with similar names may be on top of the link as well. Companies may pay Google extra to have their website on top of the list or even put the yellow colored ads on Google to make sure it's the first thing people see when they search it.
The advantage of paying search engines for your E-commerce website in the first page of results is millions of people will see it and will want to go on it just to to see what it is. It's an effective way of promoting the business. The disadvantage may be the fact that if you pay all of that extra money and consumers may still not go on your website. This would waste be a waste of income. I would highly recommend this method to promote my retail E-commerce website.
Meta tags will make Youyou cookies easier to find and using popular search engines which millions of users use will make finding my website even more efficient.
Search Engines and Meta tags will cost 850$ dollars per month for continuous use for my E commerce site. Youyou cookies can use meta tags in the search engines by including tags such as:"you you", "Cookies", "bakery", chocolate" if I use these tags then Youyou cookies can be located easily on the internet which helps promote my E commerce site.
Forums and newsgroups
Newsgroups this is forum on the internet where you discuss a particular topic. Forums and newsgroups are online discussion groups.
In a news groups the topics may include sports, cars, investing, teen problems, or businesses recommended to go on from other people's opinions. Different consumers post messages to a
news server which then sends them links to other
servers. Different customers can access the newsgroup and read the
postings. The groups can be either moderated where a person or group determines what postings will be used in the discussion, or un-moderated where everything posted is mentioned in the discussion. The purpose newsgroups is to talk about anything interesting in chat rooms and can be used to promote different businesses in order for them to progress.
Forums is an online discussion group where people explain particular concerns and ideas by posting them in chat forums.Forums purpose is for people with similar interest all gather online to chat about what they like and discuss which website they could visit. The advantage of using forums and newsgroups is people will likely talk about different businesses which can easily promote my E-commerce business. The disadvantage is people may easily go off topic and talk about different businesses in the chat room which may make people start to lose interest in my E-commerce business.
News and forum groups would cost $600 Dollars for my E commerce site "YouYou Cookies." This will be located in Google if you just write Youyou cookie news group and forum discussion.
Despite the ups and downs I would still recommend using Forums and Newsgroups to promote my E-commerce business. This is because if more people discuss my business online then more consumers are likely to talk about it to their friends and promote my business easily. I find this style very efficient and easy to get more customers to look at my website. Having news group and forum to discuss about Youyou cookies is an excellent way of promoting my e commerce site.
Banner and Pop up Ads
Web banners is a method of advertising in the world wide web. Banner adds are often costly depending on the size of the banner it may vary from $100 to $1000+. Banners are usually placed on the top,middle or side of the page for different users to view. The purpose of a web banner is to promote E commerce businesses and show users different products.
Here is an example of how a web banner on different website might looks like:
The advantages of banners are it's eye catching. It immediately catches the users attention with it's cool offers and awesome designs. Another upside of a a web banner is it's not time consuming so you are able to create one without taking up so much time. The disadvantages of web banners are many people may choose to avoid and download apps which block banners ads which makes the whole purpose of banners useless. If you are creating a good looking banner which means you'll need to hire a graphic designer. Hiring a well accomplished graphic designer may be troublesome and costly,
Pop up ads are another form of advertising E commerce businesses. The purpose of a pop up ad is to try and force users to click their adds to show what they have available. It can be a very effective way of making consumers want to look at websites. This is because the pop up ads tend to stand out, look flashy and entertaining to make customers want to click on them.
Here is an example of how a pop ad looks like in a website:
The user cannot continue viewing the website without clicking on the pop up ad. This is an effective use of marketing technique, engaging all of the users attention directly to the ad.
The advantages of Pop up ads are it instantly grabs the users attention and tempts them to click on their websites. Another upside is the designing isn't as complicated such as a Banner. The disadvantages of Pop up adds are some people may get very frustrated with Pop up adds because it distracts them from what they actually want to look at. Many pop up ads look fishy and untrustworthy so users may not want to click on them.
My Banner ad will cost $3000 dollars per month and will be located at the bottom of the page in order for users to not be disturbed looking at their page but at the same time curious to see my page. Pop up ad will be located at the top right of the screen and will cost 1000 Dollars per month in order to be in all sorts of website on Google.
Despite the ups and downs I'd still use Banners and Pop up ads for my E commerce business because if I don't see many customers coming to my shop "Youyou Cookies" I'll have to rely on the World wide web. Banners and pop up adds are a fantastic way of obtaining the users attention as they'll see a visual image of my Youyou Cookie E commerce business thanks to Banners and pop ups.
Spam
Spam is E-mail that is sent to large numbers of consumers and mostly consists of advertising. Spam comes up in your personal email and promotes different websites when customers come to look at it. It's purpose is to promote websites. The advantage of using spam mail is that almost everyone checks their email even if you get some spam email you may be curious to check it out and see what it is. If my business of "YouYou cookies" were in different people's emails as spam and viewed many consumers would want to look and talk about it. The disadvantage of Spam Email is people may chose to ignore or delete them as they may not be bothered to view different websites but focus on their jobs and teach.
Although spam may be seen as annoying and most people wouldn't think of using it as an advertising method I'd still use it for my E commerce business. Spam will cost me $15.00 Dollars a year and can easily be found through email.
If Spam gives a chance for my business to be viewed I wouldn't care about using Spam email as a method of advertising as almost everyone I know always checks their email so why not promote your page with by using Spam email.
I will spam pictures of my website to different users to attract their attention making them see a picture of "Youyou Cookies" all over their emails persuading them to come and check my site out.
Direct marketing
This is when a business sells products or services directly to the public it could be by mail order or telephone selling instead of retailers.Direct marketing does not involve advertisements on the internet, television or radio. It's purpose is for consumers who want to buy the products instantly. An advantage of using this is you'll be able to to communicate information about a product or service quite easily.It can be a very fast way of promoting E-commerce websites. Although communication about the product is good the disadvantage is advertising may be an issue as most people recognize businesses with ads on the internet television or hear it on the radio.
The purpose of Meta tags are for people to see
results for what they typed up. Meta tags are used for providing information
about the Web page. Unlike HTML tags meta tags don’t affect how the page looks
like. For example if I search up Virgin on Google there will be meta tags showing you where to go. Meta tags contain the name of the business on the search engine which will be simple to catch. Meta tags make your site much easier to find on search engines such as Google which is an advantage for your E-commerce business as they'll be able to find for example "Amazon" can be found very easily due to the meta tags the website contains. It's an advantage to use search engines for your website because you'll be able to observe it instantly and more at ease. This is because millions of people use search engines such as Google so if my E commerce business comes up on Google it's very likely a lot of people will tend to see it. The disadvantages is the ads that may come on top or other websites with similar names may be on top of the link as well. Companies may pay Google extra to have their website on top of the list or even put the yellow colored ads on Google to make sure it's the first thing people see when they search it.
The advantage of paying search engines for your E-commerce website in the first page of results is millions of people will see it and will want to go on it just to to see what it is. It's an effective way of promoting the business. The disadvantage may be the fact that if you pay all of that extra money and consumers may still not go on your website. This would waste be a waste of income. I would highly recommend this method to promote my retail E-commerce website.
Meta tags will make Youyou cookies easier to find and using popular search engines which millions of users use will make finding my website even more efficient.
Search Engines and Meta tags will cost 850$ dollars per month for continuous use for my E commerce site. Youyou cookies can use meta tags in the search engines by including tags such as:"you you", "Cookies", "bakery", chocolate" if I use these tags then Youyou cookies can be located easily on the internet which helps promote my E commerce site.
Forums and newsgroups
Newsgroups this is forum on the internet where you discuss a particular topic. Forums and newsgroups are online discussion groups.
In a news groups the topics may include sports, cars, investing, teen problems, or businesses recommended to go on from other people's opinions. Different consumers post messages to a
news server which then sends them links to other
servers. Different customers can access the newsgroup and read the
postings. The groups can be either moderated where a person or group determines what postings will be used in the discussion, or un-moderated where everything posted is mentioned in the discussion. The purpose newsgroups is to talk about anything interesting in chat rooms and can be used to promote different businesses in order for them to progress. Forums is an online discussion group where people explain particular concerns and ideas by posting them in chat forums.Forums purpose is for people with similar interest all gather online to chat about what they like and discuss which website they could visit. The advantage of using forums and newsgroups is people will likely talk about different businesses which can easily promote my E-commerce business. The disadvantage is people may easily go off topic and talk about different businesses in the chat room which may make people start to lose interest in my E-commerce business.News and forum groups would cost $600 Dollars for my E commerce site "YouYou Cookies." This will be located in Google if you just write Youyou cookie news group and forum discussion.
Despite the ups and downs I would still recommend using Forums and Newsgroups to promote my E-commerce business. This is because if more people discuss my business online then more consumers are likely to talk about it to their friends and promote my business easily. I find this style very efficient and easy to get more customers to look at my website. Having news group and forum to discuss about Youyou cookies is an excellent way of promoting my e commerce site.
Banner and Pop up Ads
Web banners is a method of advertising in the world wide web. Banner adds are often costly depending on the size of the banner it may vary from $100 to $1000+. Banners are usually placed on the top,middle or side of the page for different users to view. The purpose of a web banner is to promote E commerce businesses and show users different products.
Here is an example of how a web banner on different website might looks like:
The advantages of banners are it's eye catching. It immediately catches the users attention with it's cool offers and awesome designs. Another upside of a a web banner is it's not time consuming so you are able to create one without taking up so much time. The disadvantages of web banners are many people may choose to avoid and download apps which block banners ads which makes the whole purpose of banners useless. If you are creating a good looking banner which means you'll need to hire a graphic designer. Hiring a well accomplished graphic designer may be troublesome and costly,
Pop up ads are another form of advertising E commerce businesses. The purpose of a pop up ad is to try and force users to click their adds to show what they have available. It can be a very effective way of making consumers want to look at websites. This is because the pop up ads tend to stand out, look flashy and entertaining to make customers want to click on them.
Here is an example of how a pop ad looks like in a website:
The user cannot continue viewing the website without clicking on the pop up ad. This is an effective use of marketing technique, engaging all of the users attention directly to the ad.
The advantages of Pop up ads are it instantly grabs the users attention and tempts them to click on their websites. Another upside is the designing isn't as complicated such as a Banner. The disadvantages of Pop up adds are some people may get very frustrated with Pop up adds because it distracts them from what they actually want to look at. Many pop up ads look fishy and untrustworthy so users may not want to click on them.
My Banner ad will cost $3000 dollars per month and will be located at the bottom of the page in order for users to not be disturbed looking at their page but at the same time curious to see my page. Pop up ad will be located at the top right of the screen and will cost 1000 Dollars per month in order to be in all sorts of website on Google.
Despite the ups and downs I'd still use Banners and Pop up ads for my E commerce business because if I don't see many customers coming to my shop "Youyou Cookies" I'll have to rely on the World wide web. Banners and pop up adds are a fantastic way of obtaining the users attention as they'll see a visual image of my Youyou Cookie E commerce business thanks to Banners and pop ups.
Spam
Spam is E-mail that is sent to large numbers of consumers and mostly consists of advertising. Spam comes up in your personal email and promotes different websites when customers come to look at it. It's purpose is to promote websites. The advantage of using spam mail is that almost everyone checks their email even if you get some spam email you may be curious to check it out and see what it is. If my business of "YouYou cookies" were in different people's emails as spam and viewed many consumers would want to look and talk about it. The disadvantage of Spam Email is people may chose to ignore or delete them as they may not be bothered to view different websites but focus on their jobs and teach.
Although spam may be seen as annoying and most people wouldn't think of using it as an advertising method I'd still use it for my E commerce business. Spam will cost me $15.00 Dollars a year and can easily be found through email.
If Spam gives a chance for my business to be viewed I wouldn't care about using Spam email as a method of advertising as almost everyone I know always checks their email so why not promote your page with by using Spam email.
I will spam pictures of my website to different users to attract their attention making them see a picture of "Youyou Cookies" all over their emails persuading them to come and check my site out.
Direct marketing
This is when a business sells products or services directly to the public it could be by mail order or telephone selling instead of retailers.Direct marketing does not involve advertisements on the internet, television or radio. It's purpose is for consumers who want to buy the products instantly. An advantage of using this is you'll be able to to communicate information about a product or service quite easily.It can be a very fast way of promoting E-commerce websites. Although communication about the product is good the disadvantage is advertising may be an issue as most people recognize businesses with ads on the internet television or hear it on the radio.
Direct marketing will cost around $9,000 Dollars in total and can be found easily through the contact information at the bottom of the site. As I will be using Email Marketing, Direct selling and Direct telephone line so customers can talk quickly and receive their cookies fast. This will help YouYou Cookies make profit, grow and progress quickly as a business.
Overall I'd still use this for my retail E commerce website as I feel the buying process will be much faster and more efficient using this method. If people use telephone selling it will be more efficient as the guy on the phone will be able to provide all the information on the products instantly which is exactly what I want for my Cookie business. YouYou Cookies will be able to use direct marketing by having different employees available to contact us on my site. This is because different customers may want to call and instantly make a purchase of boxes of "Youyou cookies" for their kids or for guests coming over. This is why direct marketing can instantly get the Job done for Youyou cookies because the buying process is much faster than of advertising.
Conclusion
For my business I recommend Direct Marketing, Spam , Banners and pop up ads, Search engines,meta tags, search result listing, Forums and newsgroups. I would use all of these for "Youyou Cookies" as each of them are so different and if I combine all of these methods together my business will be known quickly and promotion will be achieved at ease. If all these methods are used appropriately my E commerce business will be well known across the globe.
